HARD Summer: 2013 Review
Two days under the sizzling Los Angeles sun, turned to chilly nights filled with dancing, good vibes and a phenomenally unique lineup, HARD Summer definitely lived up to its sold out hype. Whether it was the array of delicious (and reasonably priced) foods available, the supreme but not over-the-top lighting and effects, or the stacked lineup - Hardfest and Live Nation definitely delivered with this year's HARD Summer music festival.
We at EPIC had the privilege of attending such an unexampled, yet simple-goaled festival. Here's what we thought about the atmosphere, production and of course the music.
Saturday:
Starting at noon, festival goers flocked through the streets of Chinatown in LA to swiftly arrive at the gates of the city's State Historic Park in time to see the openers of what was to be an amazing weekend ahead. With such an impressive lineup both days, you couldn't go wrong with who you chose to watch.
Keys N' Krates absolutely set off the crowd with their totally live performance. Transmitting amazing energy, they have the ability to read the crowd really well.
Winding down night one, we caught the end of Alex Metric's set at the Underground stage. He played a funky edit of popular jam "Jack" by Breach, it was on point. Then we lost ourselves to duo Oliver's dance inducing nu-disco meets 808 bass house performance. It was definitely a perfect ending to night one.
Sunday:
Making sure to arrive early, we went straight to the HARDER stage to catch gLAdiator throw down an intense trap set filled with new releases off their upcoming EP as well as old favorites. Then dipping to the main stage, Cashmere Cat was dropping some baby-makin' melodic trap that set the mood for the day just right.
Overall, Hardfest is totally unlike bigger the music festival and the experience it provides, but that isn't a bad thing. HARD Summer didn't have massive decorations on its stages, it didn't have art installments or sexy clowns running around the festival, but it more focused on the whole reason we as festival goers attend these events in the first place - the music.
Instead of charging a pretty penny for glitz and glam, at this festival you were paying to get the experience of crossing so many skilled artists off your bucket list. Whether the talent was deep underground or a little bit mainstream, they all had one thing in common, they all went HARD. Until next year.